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publisher: The top-ranking executive of a newspaper. This title often is assumed by the owner, although chains sometimes designate as publisher the top local executive. News Reporting & Writing (Eighth Edition) by the Missouri Group. Copyright 2005. Reproduced by permission of Bedford/St. Martins.

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Teaching Tips

We are collecting tips from high school newspaper advisers nationwide on how to run student publications and deal with the issues from administrators, students and parents.

Maximizing resources and covering the community on a weekly/semi-weekly basis

Maximizing resources and covering the community on a weekly/semi-weekly basis

Managing content stems from planning. That planning should encompass all major tasks.

  • Deciding on scope of content – mission of newspaper
    • What does community want/expect?
    • What should be covered?
    • What realistically can be covered? (identify resources)
    • How does competition effect coverage? (making a niche)
  • Setting Guidelines
    • What gets covered
    • What doesn’t get covered
    • What fits criteria for inclusion
      • Letting people know what that criteria is
  • Organizing content within newspaper
    • Regular sections/features
      • Design of those features
    • Special sections
      • Grouping content
  • Work flow
    • Deciding what will be in next issue
      • Budget meeting
    • Who is responsible for doing what
      • Assignments
      • Deadlines
      • Backup plans
  • Evaluation
    • Feedback
    • Brainstorming

— By Wes Swietek
Walton (Ga.) Tribune