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Know Your J-Jargon

sock puppetry: An attempt by a Web writer to make a site look more popular than it is by posting comments under multiple aliases. Reference comes from comedians who wear a sock puppet on one hand to carry two sides of a conversation by themselves. Can be considered a form of “astroturfing.” Online Journalism Review

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Teaching Tips

We are collecting tips from high school newspaper advisers nationwide on how to run student publications and deal with the issues from administrators, students and parents.

How a reporter can make a difference

How a reporter can make a difference

Look at assignments from the eye of the reader, not from the perspective of the newsmaker.

Lifestyles have changed. People live in one community and often work in another. When they get home, they often feel disconnected to the civic and social life around them.

They also have to deal with the greatest competition the newspaper industry is up against: what Doug Toney calls the time famine.

  • That’s where we come in.
  • Newsrooms must recognize the need to change. We are striving to make our newspaper indispensable to our readers and useful to our readers.
  • Newspapers must give readers the news they want. And we must package it in a way that makes it easy to read and easy to find regular features — packaging that eliminates the excuse of not having time to read the paper.
  • We are in a unique position to give them news they can’t get anywhere else.
  • News to inform, entertain and improve their lives.
  • News about school, their communities, local cultural, entertainment and shopping opportunities.
  • News that affects their pocketbooks and their families.
  • We also have to invite readers to participate. Just as the front page of a newspaper strives for multiple points of entry to catch readers’ attentions and draw them into the page, there should be participation points of entry throughout the newspaper.

— Wanda Garner Cash
The Baytown (Texas) Sun