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Pamela Martin
U.S. History/Journalism Teacher
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Design and Advertising




Design and Advertising

Pamela Martin of Bloomington High School in Bloomington, Texas.

Pam Martin
Bloomington High School
Bloomington, Texas

Title: Design and Advertising

Objectives

  • Students will understand appropriate and effective ad design.

Procedures

  • Discuss the features necessary for an effective ad:
    • headline
    • introductory statement
    • body
    • call to action
  • Also, discuss use of
    • company logo, address, phone number, and business hours; photos and captions
    • artwork
    • testimonials
    • coupons
  • Discuss use of optical center and white space.
  • Discuss persuasive words: suddenly, introducing, sensational, offer, wanted, bargain, now, improvement, quick, challenge, hurry, announcing, amazing, revolutionary, magic, easy and compare (from "Confessions of an Advertising Man," by David Ogilvy).
    Weasel Words http://sunset.backbone.olemiss.edu/~egjbp/comp/ad-claims.html
  • Working in pairs, students should create a full-page, half-page, quarter-page, and eighth-page ad for each of the following types of business:
    • restaurant
    • retail sales (clothing/department stores)
    • automobile sales/manufactured homes sales
    • retail sales (books, music, electronics)
    • service occupations.
  • Students will take mock-ups, with tabulated results of market survey, school demographics memo and sales scripts, to area businesses.

Assessment

  • Students will prepare mock-ups for five different types of businesses, in four different sizes.

Resources

  • Clip art files
  • Computer


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